Ch. 4 "Typographic Mind"?

From the text:

Unlike the principal figures in today's "great awakening" — Oral Roberts, Jerry Falwell, Jimmy Swaggarl, et al. — yesterday's leaders of revivalist movements in America were men of learning, faith in reason, and generous expository gifts. Their disputes with the religious establishments were as much about theology and the nature of consciousness as they were about religious inspiration. Finney, for example, was no "backcountry rustic,” as he was sometimes characterized by his doctrinal opponents. He had been trained as a lawyer, wrote an important book on systematic theology, and ended his career as a professor at and then president of Oberlin College.