Brave New World
Explain how Huxley develops the motif of Henry Ford as a God figure.
Brave New World, chapter 2. Use specific examples from the text to support your analysis.
Brave New World, chapter 2. Use specific examples from the text to support your analysis.
Many consider the beginnings of mass production automobiles, by Ford, to be the onset of modern consumerism. Huxley views commoditized society as a detriment to human creativity. In the novel, people are conditioned to seek goods and services as a means to happiness. This keeps the economy strong and the state in power. Ford epitomizes the ethos of consumption and mass production over introspective thought and individual loyalties.