who says "We want the whip!"?

The crowd watching the movie,

A photographer from the Feely Corporation, which makes feelies, sensory interactive movies, has been hiding out near the lighthouse and catches the Savage's self-mutilation on film. He makes it into a film called The Savage of Surrey and it is an instant hit less than two weeks later. A great swarm of helicopters arrives at the lighthouse while the Savage is gardening. He runs for cover, then shakes the whip at them. They applaud and ask to see more of the whipping stunt, chanting "We want the whip!"