Why was Charlie surrounded by people? What did the woman say to him

Charlie goes to the store and buys a Whipple Scrumptious Fudgemallow Delight bar, then gobbles it up as soon as he gets it. As he goes to take his nine dimes of change, he realizes that it would not make too much of a difference to buy just one more because the first tasted so good. He does, and begins to tear off the wrapper, but is distracted by a flash of gold beneath it: a Golden Ticket.

The shopkeeper is extremely excited and tells everyone to come look at the Golden Ticket that this little boy found. Charlie is in a daze as people begin to offer to buy the ticket from him. But the shopkeeper pushes everyone away and tells Charlie to run home with the ticket and refuse to let anyone have it.