What is the watermelon feed?

The Watermelon Feed begins with a prayer and film of past great games. The boys are then introduced and Boobie Miles is introduced as the player who will take the great Shawn Crow’s place on the team. Shawn has been the object of the film they have just watched. L.V. is as proud as he can possibly be unaware that everything will change at a pre-season scrimmage with the Palo Duro Dons.