How would you describe Mark Anthony's technique in addressing the crowd?

Speech plays a very important role in the plot developments of Julius Caesar. The plebeians are easily swayed into greatly opposing viewpoints through Brutus' and Antony's speeches. Antony's great manipulation of the crowd causes anarchy in the streets of Rome and creates the support for a mission to avenge Caesar's death. Antony's speech begins with the famous lines, "Friends, Romans, countrymen, lend me your ears" (3.2.70). His speech continually praises Brutus as "an honourable man" who has killed Caesar for being ambitious yet also describes Caesar as the most honorable and generous of men. In this way, Antony appears to praise his friend while respecting the men who murdered him, when in fact, Antony is inciting the crowd against Brutus, Cassius and the conspirators.The plebeians are easily swayed and conclude that Caesar was not ambitious, and was wrongly murdered.