The Devil in the White City

The Devil in the White City

How did Bloom turn the Algerians' premature arrival into a gold mine?

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Pangalos had secured choice ground at the middle of the Midway, adjacent to the Ferris Wheel, in a Muslim diaspora that included a Persian concession, a Moorish palace, and Sol Bloom’s Algerian Village, where Bloom had converted the Algerians’ premature arrival into a financial windfall.

Bloom had been able to open his village as early as August 1892, well before Dedication Day, and within a month had covered his costs and begun reaping a generous profit. The Algerian version of the danse du ventre had proven a particularly powerful draw, once people realized the phrase meant “belly dance.” Rumors spread of half-clad women jiggling away, when in fact the dance was elegant, stylized, and rather chaste. “The crowds poured in,” Bloom said. “I had a gold mine.”

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The Devil in the White City