1 In what year was the book published? 1992 1976 1984 1985 2 Which novel does Postman use to frame his book's thesis? Brave New World The Great Gatsby Things Fall Apart 1984 3 What was the dystopia that George Orwell described? Tyranny of the state Unceasing revolution Mass distraction through pleasure Nuclear Disaster 4 What was the dystopia that Aldous Huxley described? Tyranny of the state Mass distraction through pleasure Nuclear Disaster Unceasing revolution 5 Which city does Postman suggest is the current "focal point" of the American spirit? New York City San Francisco Las Vegas Boston 6 Which media theorist does Postman mention most? Andrew Postman Marshall McLuhan Thomas Barnes Ruth Westheimer 7 For Marshall McLuahn, the medium is the __________. metaphor message most magic 8 For Neil Postman, the medium is the ____________. magic message metaphor most 9 What is television's primary concern, according to Postman? Information Entertainment Illustration Transformation 10 Why does Postman mention the Second Commandment? To suggest Biblical people understood that images were necessarily deadly To illustrate that Biblical people saw a connection between message and medium To suggest that the Bible was written to eventually be adapted To suggest that the Bible is a work of collaboration between different writers 11 What is epistemology? The idea of people influenced by media The theory of media postulated by Postman The study of technology and its effects The study of knowlege and truth 12 Which of the following is the closest to Postman's definition of "resonance?" Something that can be expressed in different ways Something that reverberates through society Something that is soon forgotten Something that is easily televisible 13 What does Postman suggest is the primary engine of resonance? Television Metaphor Debate Exposition 14 What is a "media-metaphor?" A way of comparing one civilization's media to another A way of understanding a civilization through its media A way of comparing one medium to another A way of comparing individuals to their favorite media 15 What does Postman suggest an oral culture would consider paramount? Dances Pictures Proverbs Songs 16 "The concept of truth is intimately linked to the __________." media through which it is translated biases of forms of expression nature of he who speaks it success of the publication that presents it 17 Which of the following is NOT a quality required by reading? Strong sense of metaphor Disassociation from the words Judgment of the author's meaning Understanding of author's tone 18 What type of television does Postman find most acceptable? Junk television Commercials Talk shows Educational programs 19 Which is NOT an example Postman gives of early America's remarkable literacy? The stories of Hawthorne The popularity of pamphlets The value of books on the Mayflower The success of novelists like Dickens 20 Which work does Postman note as extraordinarily succesful in Tyographic America? Harold's Head Autobiography of Benjamin Franklin The Bible Common Sense 21 How did early Americans spead their ideas? Pamphlets Novels Telegraph messages Stump speakers 22 Which of the following does Postman list as an entertainment for early Americans? Lecture halls Local dances Epistolary novels Vaudeville shows 23 What does Postman describe as an outgrowth of a literary society? Oratory Dance Painting Novel writing 24 What is particularly notable about the "printed word" in early America? It had a monopoly on public attention. It was expensive and difficult to find. It was not typically published in English. It was considered lowbrow. 25 What public event does Postman use to illustrate the way print culture influenced people in early America? The popularity of lecture halls The novels of Charles Dickens The success of museums The Lincoln-Douglas debates
