Sam-I-Am
Sam-I-Am is a pushy little marketing genius who embodies the spirit of advertising by breaking down another character’s will to resist green eggs and ham by pestering him endlessly. His marketing scheme is simplicity itself: keep asking the other fellow whether he would like to try his strange, unappealingly colored product in a number of various and increasingly preposterous scenarios: here or three, in a box or with a fox, in a house or even with a mouse.
The Consumer
The other character in the story is twice as tall as Sam-I-Am but otherwise remarkably similar in appearance. His first words are that he doesn’t like Sam-I-Am which seems to indicate that he has been the target of the little marketing genius’ advertising strategy before. He starts out with a steely resistance to Sam’s non-stop sales shill, but ultimately makes the worst mistake any consumer can ever make: agreeing to try the product as a means of getting the sales pitch to finally stop. After tasting the unpleasantly colored ham and eggs, he discovers it tastes delicious and becomes a devoted and, likely, a lifelong mark for future schemes by Sam-I-Am.
