Microeconomics: Principles, Applications, and Tools (8th Edition)

Published by Prentice Hall
ISBN 10: 0-13294-886-9
ISBN 13: 978-0-13294-886-9

Chapter 13 - Controlling Market Power: Antitrust and Regulation - Exercises - 13.1 Natural Monopoly - Page 310: 1.2

Answer

left less

Work Step by Step

When a new competitor enters the market, the original firm faces less demand at every price. This reduces the quantity it can sell unless it lowers its price. The entry of a second firm will shift the demand curve of the first firm to the left. The competition will drive prices down.
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