Chapter 2 - Company and Marketing Strategy: Partnering to Build Customer Engagement, Value and Relationships - Company Case Dyson: Solving Customer Problems in Ways They Never Imagined - Questions for Discussion - Page 35: 2-22

Dyson is a customer-oriented company because it cares about its custoemrs experience and wants to provide the best custoemr service. In this way Dyson creates a custoemr pool that is cared for and are more liekly to come back to Dyson, yielding more profits.

See the above.