Principles of Marketing (16th Edition)

Published by Prentice Hall
ISBN 10: 0-13379-502-0
ISBN 13: 978-0-13379-502-8

Chapter 2 - Company and Marketing Strategy: Partnering to Build Customer Engagement, Value and Relationships - Discussion Questions - Page 62: 2-1

Answer

A company's mission has to be oriented towards how the company can be grown, and how its customers can be increased. The mission has to be very focused and it must have long and short term goals. It also has to be oriented towards how the company can advertise and who its audience is so that the advertising can be tailored towards the audience.

Work Step by Step

See the above.
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