Principles of Marketing (16th Edition)

Published by Prentice Hall
ISBN 10: 0-13379-502-0
ISBN 13: 978-0-13379-502-8

Chapter 2 - Company and Marketing Strategy: Partnering to Build Customer Engagement, Value and Relationships - Online, Mobile, and Social Media Marketing The PC-osaurus - Page 62: 2-10

Answer

Companies pushing to buy other companies can sometimes be an effective way for a company to quickly expand and grasp a larger part of the industry. This means more potential customers which is always good for a company. However organic growth is the surest way of growth for a company as there is less risk involved. Buying other companies can always be risky as it is a huge investment that might go wrong.

Work Step by Step

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