Principles of Marketing (16th Edition)

Published by Prentice Hall
ISBN 10: 0-13379-502-0
ISBN 13: 978-0-13379-502-8

Chapter 2 - Company and Marketing Strategy: Partnering to Build Customer Engagement, Value and Relationships - Video Case OXO - Page 63: 2-17

Answer

OXO has used strategic planning to make sure that its marketing strategies reult in the most efficient marketing techniques. These kidns of changes are in line with its mission, as it brings a larger audience to find the products that they provide, which give more people access to high quality kitchen gadgets.

Work Step by Step

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