Principles of Marketing (16th Edition)

Published by Prentice Hall
ISBN 10: 0-13379-502-0
ISBN 13: 978-0-13379-502-8

Chapter 3 - Analyzing the Marketing Environment - Discussion Questions - Page 96: 3-5

Answer

Marketers should adapt their techniques to the changing environment so that their techniques match the state of the environment at that particular time. Marketers also have to make sure that they are not applying marketing techniques that do not match the environment.

Work Step by Step

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