Principles of Marketing (16th Edition)

Published by Prentice Hall
ISBN 10: 0-13379-502-0
ISBN 13: 978-0-13379-502-8

Chapter 3 - Analyzing the Marketing Environment - Online, Mobile, and Social Media Marketing Social Data - Page 97: 3-10

Answer

Google often scans its user email data to learn more about its users actions, to help in their product development, and to reach a more targeted audience using specific aspects of their products. This also allows them to use specific advertising techniques that are specifically targeted to their audiences.

Work Step by Step

See the above.
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