Principles of Marketing (16th Edition)

Published by Prentice Hall
ISBN 10: 0-13379-502-0
ISBN 13: 978-0-13379-502-8

Chapter 5 - Consumer Markets and Buyer Behavior - Marketing by the Numbers Evaluating Alternatives - Page 167: 5-13

Answer

Sunday Night Football: 9,132,400 households Big Bang Theory: 5,895,600 households The Voice: 4,508,400 households How I Met Your Mother: 3,699,200 households Agents of S.H.I.E.L.D.: 3,583,600 households

Work Step by Step

One rating point represents 1% of the television market. As there are 115.6 million households, multiply 115.6 million times 1%: Rating of Household = 0.01 x 115,600,000 = 1,156,000 Now, multiply this number by each of the given C3 Ratings: Sunday Night Football C3 Rating x 1,156,000 = 7.9 x 1,156,000 = 9,132,400 Big Band Theory C3 Rating x 1,156,000 = 5.1 x 1,156,000 = 5,895,600 The Voice C3 Rating x 1,156,000 = 3.9 x 1,156,000 = 4,508,400 How I Met Your Mother C3 Rating x 1,156,000 = 3.2 x 1,156,000 = 3,699,200 Agents of S.H.I.E.L.D. C3 Rating x 1,156,000 = 3.1 x 1,156,000 = 3,583,600
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