My Course Anonymous

Believe it or not, I’ve already designed my own course. It is my school’s first ever film production class. When structuring the syllabus, I had to pack everything into one hour and twenty minute classes that happened every other day. Creating a class that went for 3 and a half weeks straight would be a dream. If I could design my own course at Colorado College, it would be a mix of film making and marketing strategy. Students would select a local business to focus on and work with in order to ultimately design a marketing plan for them and create a short video advertisement. The first week would be an introduction to marketing, probably based off of the curriculum from the Consumer Marketing course. Students would learn what appeals to the consumer of their specific business. They would do independent research about the area geographic of Colorado their business is in. The data they collected would inform what methods of marketing would be effective for their customer demographic. By conducting surveys, researching, doing interviews, and analyzing data, each student would solidify their knowledge surrounding customer demographics and previous advertisement successes and failures of the business. Throughout the first week,...