Data, Reborn and Reinvented Anonymous

Big data, big data, and big data. With the birth of the internet age, our world has inevitably produced massive quantities of data. Application is limitless as such data yields crucial information about human trends and preferences, clearly illustrating where our society is heading towards. “Without big data, you are blind and deaf in the middle of a freeway” mentions Geoffrey Moore, emphasizing the importance of big data today.

Yet, I was skeptical. In my point of view, big data analytics and statistics were mere tools of general trends, providing only macroeconomic information that is impractical for actual utilization. The only way to tackle this doubt was to put it into actual use.

“You have 3 weeks to thoroughly develop your business plan for the upcoming business fair” announced our business and management advisor. This was it. Although risky, it was an ideal opportunity to test whether big data is useful for successfully predicting customers’ choice and taste. As the executive manager of my team, I announced that all of our decisions would not be based on our own preference or instinctive judgment but on logical data trends. Although it started off as a challenge, the more I learned about the complex data systems and...