Microeconomics: Principles, Applications, and Tools (8th Edition)

Published by Prentice Hall
ISBN 10: 0-13294-886-9
ISBN 13: 978-0-13294-886-9

Chapter 9 - Perfect Competition - Exercises - 9.2 The Firm's Short-Run Output Decision - Page 228: 2.3

Answer

price (P) marginal cost (MC) marginal revenue (MR)

Work Step by Step

For a perfectly competitive firm, marginal revenue equals price, and to maximize profit, the firm produces the quantity at which marginal cost equals marginal revenue. In perfect competition, MR = P because the firm is a price taker. Profit is maximized when MR = MC, ensuring the cost of producing one more unit equals the revenue it generates.
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