Answer
The individuals of the sample are randomly selected from the population. So, you may obtain a sample that does not represent the population.
Work Step by Step
Suppose that, in the population (American adults), 40% are Republicans, 40% are Democrats and 20% are Independents. If you decide to obtain a simple random sample of size 100, you may get 30 Republicans, 60 Democrats and 10 Independents. This is not a representative sample of the population.