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A need refers to providing a product or service that someone in the population (or a company) is lacking. What certain people need (and want) is a large driving force within the economy.
Understanding Business, 10th Edition
by Nickels, William G.; McHugh, James M.; McHugh, Susan M.
Published by
McGraw-Hill Education
ISBN 10:
007352459X
ISBN 13:
978-0-07352-459-7
Chapter 13 - Marketing: Helping Buyers Buy - Critical Thinking - Page 374: 4
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