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The four P's of marketing are Product (what you are selling), Price, Place (where you are selling it), and Promotion (how you are convincing people to buy the product).
Understanding Business, 10th Edition
by Nickels, William G.; McHugh, James M.; McHugh, Susan M.
Published by
McGraw-Hill Education
ISBN 10:
007352459X
ISBN 13:
978-0-07352-459-7
Chapter 13 - Marketing: Helping Buyers Buy - Developing Workplace Skills - Page 374: 1
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