Inspired by The River Runs Black Serina Lee

"Wealth without virtue is no harmless neighbor." -Sappho

How businesses and corporations balance the virtue of giving back and profit-seeking is one of my greatest fascinations. For example, the American company Tom's donates a pair of shoes for each pair sold. Other companies with less socially responsible business models, according to Elizabeth C. Economy's The River Runs Black, led to environmental degradation in China, public health issues, social unrest, economic loss, and eventually the environmental protection of economically important regions and damages in others. How do companies strategize, allocate resources, and analyze consumer behavior to benefit both the company and the community? How do managers in regulatory economies balance profit and damage to the environment and company reputation? I am interested in exploring the opportunities and pitfalls of sustainable business and learning about the complexity and linkage among business functions and the community. Therefore, I am interested in the Applied Economics and Management major, with an Applied Economics or Strategy concentration, and possibly a minor in Development Sociology.

My interest in management solidified when I started my own Food for Hire community...